Get started
Intake FormTo get started, click on the button to the left, provide basic information about the project, and submit for approval.
Max Kurtock will send the Partner an IO to sign, which will kick off the engagement with Toldright.
CDW has partnered with Toldright to create turnkey video solutions that help partners communicate with CDW employees at scale
Video drives 95% more engagement than text. Power Point, and one-sheeters can't complete in an attention deficit economy
A study by Vidyard found that 89% of marketers identify video as the core strategy for successful sales enablement
A study by Vidyard found that 89% of marketers identify video as the core strategy for successful sales enablement
To get started, click on the button to the left, provide basic information about the project, and submit for approval.
Max Kurtock will send the Partner an IO to sign, which will kick off the engagement with Toldright.
Fill out the short online Incentivized Training intake form.
Once your project is approved, you'll be sent a project brief with key information we need to create your video. Review the project brief and be prepared to share information in next step...
Participate in a kickoff call with the Toldright project team where you'll fill out the project brief together.
Review and approve the script provided by the Toldright team after the brief is completed.
Provide feedback on the video and approve final version.
Video is published in CDW Learn Center.
We rely on your technical expertise and product knowledge to ensure the information contained in the video is accurate.
The kickoff call is intended to be a working session. Our goal is to have the brief completed by the end of the call. Please come prepared to speak to the questions on the brief so we can make the most of your time.
We'll give you a detailed project timeline. Please adhere to the milestones throughout the process so we can deliver your video on time.
Review the brief before the call and be ready to speak to the questions. Gather and review resources such as one sheeters or web collateral in advance so we can answer all brief questions on the call.
What is your target segment? Videos that focus on one segment are proven to be much more effective than those targeting multiple audiences.
You will have the opportunity to easily (and affordably) create additional videos targeting different segments.
Sellers and customers are inundated with information. What makes your product or service stand out?
What are the 2-3 things you want sellers to take away from the video?
Create a post-event touchpoint with CDW employees that reinforces key messages and drives action.
This recap video can be ready to share in as little as five days after your event.
Max Kurtock will send the Partner an IO to sign, which will kick off the engagement with Toldright. Then, help set us on the path to success by answering a few simple questions about your event
Participate in a 30-minute kickoff call with the Toldright project team to review objectives and logistic
Help ensure our camera crew can access the event space and introduce them to anyone they will be interviewing. Toldright will be available all day to film B-roll content for the PPM team.
Review and approve video assets (video delivered no more than 5 business days after the event).
Target audience & goals for the video.
Bullet points with key details about the event and messages you'd like to convey.
1-2 ’champions’ we can interview on event day.
Event schedule / run of show.
How will you drive viewership with your audience? Email, landing pages, social media are common channels for distribution.
Sellers and customers are inundated with information. What makes your product or service stand out?
Gather relevant existing assets (photos, videos) to enhance the quality of the final product.